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Undoubtedly, video marketing is taking the digital marketing industry by storm. It is one of the newest additions to your advertising toolbox. You might still have your doubts. Is it worth considering using short videos for boosting your business? Do you have sufficient funds to create and utilize video content in your promotion?
The answer is simple: Yes, it is well worth it.
Not just because everyone’s doing it but because the video is one of the most flexible and profitable digital marketing tools available in the market. Here are some reasons why you should use video marketing to promote your brand.
Video Boosts Conversions and Revenue.
First things first. Videos make you some serious money, and adding a video on your landing page may increase conversions by 80%. Video works well irrespective of the category in which you set it up. Video also generates leads higher than any other marketing strategy and keeps your prospective customers focused on your message.
Results in higher ROI.
Many companies say that video offers a good return on investment. Though video production isn’t yet the simplest nor cheapest task, it pays off big time. Besides, video editing tools are constantly improving and adding new features; even your smartphone can make pretty decent videos today.
Another good news is that your videos don’t have to be ideal. It’s the content that matters! The latest research shows that users are largely put off by movies that don’t explain the product or service enough. Low quality and inadequate design did not matter nearly as much.
Videos build trust
Well, trust is the basis of conversions and sales. The whole notion of marketing relies on creating trust, which results in long-term relationships. Video content is likely to engage your audience and ignite emotions. And when we discuss influencer marketing – YouTubers have been the most effective social media figure to advertise your brand. Consequently, if you are seriously interested in content marketing, you ought to be serious about video, also.
Promotional videos foster trust too. Some consumers are still skeptical about purchasing services and products on the internet since they fear cheating and fraud. But efficient advertising and marketing videos present your merchandise conversationally, giving more confidence to buyers.
Google Loves Videos.
The videos you place on your blog or channel allow you to increase the time spent by visitors on your website. Therefore, longer exposure builds signals and trust; the search engines require to rank your content. Since Google now owns YouTube, there’s been a significant increase in how much videos affect search engine rankings.
However, be sure to optimize your videos on YouTube for SEO by adding interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos to take action.
Video Marketing Explains Everything.
Are you starting a new product or a service? How about creating a movie to demonstrate how it functions? Many netizens say that they have watched an explainer video to learn more about a product or service. Informational videos are great for conveying your brand message and easily allowing users to start using your product without going through boring guides.
